Chapter 2

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How many times have you heard a commercial in some streaming media -- a radio commercial or some such thing -- and you found yourself getting interested halfway through, like the advertiser wants you to?

And then the commercial ends without the announcer telling you where to get the delicious fried chicken or the free toaster that he was talking about.

Heck, why should he? He told you at the beginning. Except you weren't listening at the beginning. So the advertiser spent all that money for all those seconds of broadcast time and all those enticing descriptions of gravy and happiness and drew you in and then he walked away without even telling you who he was.