Chapter 3

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The cultural/business futurist Seth Godin types in the Ozies are hardly different from the Timothy Learys in the Sixties. Timothy Leary's proposal was that your head should be screwed up all the time. Seth Godin's proposal is that everything has to be screwed up all the time; everything always has to be new, undebugged, unevolved, and only actually functioning some non-100 percentage of the time.


Do you want to be a success?

Nothing to it! Just innovate something new that everyone likes!