Index

Chapter 4


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I wish I had [a specific dissipated starlet]'s press agent. I get a pretty good news magazine and in 50 issues a year I only remember one issue in which her name didn't appear.

Krispy Kreme's promotion team was good, too. The Krispy Kreme donut was entirely mediocre and no match for a really good mom-and-pop shop donut. But some talented sharks convinced the whole country that KK was the most wonderfullest donut in the world. I actually heard a long promo piece for them on NPR, complete with recordings of adoring customers.

I'd like to have those guys working for me...

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It's like the Rolling Stones. The Rolling Stones is a pretty ugly-sounding band, but they billed themselves as "The World's Greatest Rock and Roll Band", and people bought it.