Chapter 4

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I wish I had [a specific dissipated starlet]'s press agent. I get a pretty good news magazine and in 50 issues a year I only remember one issue in which her name didn't appear.

Krispy Kreme's promotion team was good, too. The Krispy Kreme donut was entirely mediocre and no match for a really good mom-and-pop shop donut. But some talented sharks convinced the whole country that KK was the most wonderfullest donut in the world. I actually heard a long promo piece for them on NPR, complete with recordings of adoring customers.

I'd like to have those guys working for me...


It's like the Rolling Stones. The Rolling Stones is a pretty ugly-sounding band, but they billed themselves as "The World's Greatest Rock and Roll Band", and people bought it.