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Some brain researchers found that in men, the tools department at Sears or at the home-handyman megastore stimulates the same male brain areas as seeing an attractive woman does. Desire, that is.
Well, of course. Men like to be able to do things. To do things, you need tools. I was distraught when I had to sell my oscilloscope. It was like selling my eyes. I could never get rid of all my saws and screwdrivers and stuff. It would be like cutting off my hands.
Those poor people who can't replace a faucet or a light switch!
They have to call someone in to do every little thing: "Mom-eeee!!!".
I don't have any data on what part of a woman lights up when she goes shopping for clothes and cosmetics, but they are her tools, just the same, for what she needs to accomplish.*