Chapter 17

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People have to get away from the idea that the most prosperous craftsman is the best. Doctors and lawyers and electricians and roofers and dentists and auto repair shops can be in business strictly for money or they can be in business to do good work and, incidentally, get money. The most money-oriented (and hence the most prosperous) businesses are unlikely to be the most quality-oriented.

Good craftsmanship is time-consuming and expensive, and most customers don't care, so there's really no reason for a money-motivated company to do good work.